Amie Devero
Executive and leadership coach for tech leaders in Tampa
| Rate | $500 to $700 per hour |
|---|---|
| Focus areas | CEO and founder coachingLeadership developmentTech and engineering leadersBlind spots and growthHigh performers |
| Works with | Executives |
| Also coaches | Performance coach and Life coach |
| Based in | Tampa, Florida, United States |
| Credentials | Forbes Coaches Council; Two master's degrees, one from the London School of Economics; Harvard University education; Bennington College education; Author of "Powered by Principle" |
Amie Devero is a leadership and executive coach in Tampa, Florida. She works with high-performing leaders, mostly in the tech sector, who are growing an organization from small to enterprise size. She has been a strategy and organizational change consultant for over 20 years. She also led two start-up technology companies. One of them, iControl Mobile, was acquired by RingGo. She wrote the management book "Powered by Principle". She coaches clients in the US, Canada and the UK.
What Amie helps with
Amie works with leaders who want to beat their own expectations and handle the pressure of growing a company from small to enterprise scale.
- Out-performing past results and expectations
- Growing an organization from small to enterprise size
- Finding and working on personal blind spots
- Turning weaknesses into room to grow
- Prioritizing action on hard problems
- Staying accountable to goals
Who Amie works with
Most of Amie's clients are leaders in the technology sector, though not all. They are driven and eager to learn. They are willing to look at their own blind spots. She also works with sales leaders. Clients are based in the US, Canada or the UK.
Background and qualifications
Amie has worked as a strategy and organizational change consultant for over 20 years, and executive coaching has been part of that work throughout. For over 20 years she also led graduate seminars for a well-known personal growth organization, working with thousands of adults. She led two start-up technology companies. The first, iControl Mobile, was acquired by UK mobile payment company RingGo, which kept her and her team. She wrote "Powered by Principle", a management book in two editions. She studied at Bennington College and Harvard University and holds two master's degrees, one from the London School of Economics.
Amie Devero pricing
Programs and services
- Free consultation
Amie Devero reviews
The CoachVouch take
She has founded and led tech start-ups herself, including one that was acquired, and now coaches tech leaders.
Best for tech leaders who want direct, blunt feedback while scaling a growing company.
Amie's rate sits above the range most executive coaches charge ($102 to $239 an hour).
Common questions
How much does Amie Devero charge?
Amie Devero's rate is $500 to $700 per hour.
What does Amie Devero help with?
Amie Devero helps with out-performing past results and expectations, growing an organization from small to enterprise size, finding and working on personal blind spots and turning weaknesses into room to grow.
Is Amie Devero certified?
Amie Devero lists: Forbes Coaches Council; Two master's degrees, one from the London School of Economics; Harvard University education; Bennington College education; Author of "Powered by Principle".
Where does Amie Devero coach?
Amie coaches clients in the US, Canada and the UK only. She is based in Tampa, Florida.
What is Amie Devero's coaching style?
She gives direct feedback and holds clients accountable. She expects clients to be committed and open to hard truths.
How do I contact Amie Devero?
Send Amie a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.