Alita van Zyl
Communication and couples coach for leaders, teams and individuals in South Africa
| Hourly rate range | $90 to $175 an hour |
|---|---|
| Focus areas | Interpersonal communicationExecutive communicationLeadership developmentTeam performanceConflict and difficult conversationsTransitions and new rolesCouples and marriage |
| Works with | Couples, Executives, Managers and Professionals |
| Also coaches | Executive coach and Dating coach |
| Based in | South Africa |
| Credentials | Certified Professional Coach, Stellenbosch Business School; Neethling Brain Indicator (NBI) Practitioner; ADKAR change management |
| Practice | AZ Ingenuity |
Alita van Zyl is a communication and couples coach in South Africa. She helps leaders, teams, couples and individuals who keep having the same conversations with no change. She spent more than 30 years in corporate IT and leadership before coaching. She trained at Stellenbosch Business School and is a certified Neethling Brain Indicator practitioner. She runs her practice as AZ Ingenuity and uses the ADKAR change framework.
What Alita helps with
Alita works on miscommunication, recurring conflict and change that leaves people stuck. She helps at home and at work.
- Miscommunication in relationships, teams and leadership
- Recurring conflict and repeated arguments
- Less defensiveness in conversations
- Clearer thinking under pressure
- Handling difficult situations with confidence
- Helping couples strengthen communication
- Leading teams through change
Who Alita works with
Alita works with individuals, couples, leaders and organisations. Her clients are often stuck in the same patterns of conversation. Some face leadership challenges or team tension. Others want better communication in their personal relationships.
How Alita works
Alita uses neuroscience-based tools, including the Neethling Brain Indicator, and practical frameworks. She also uses the ADKAR change model and draws on communication psychology and emotional intelligence. The work focuses on spotting hidden patterns and changing how conversations go in real time. She does not use scripts.
Background and qualifications
Alita spent more than 30 years in corporate IT and leadership settings. Her wider corporate and international experience covers IT, operations, sales and leadership. She saw how miscommunication hurts performance, trust and relationships. She trained as a professional coach through Stellenbosch Business School. She is also a certified Neethling Brain Instrument practitioner and works with the ADKAR change management framework.
Alita van Zyl pricing
Programs and services
- One-on-one coaching for individuals
- Couples coaching
- ASCEND leadership and teams program
Alita van Zyl reviews
The CoachVouch take
She combines more than 30 years in corporate IT and leadership with neuroscience-based tools like the Neethling Brain Indicator.
Best for leaders, teams and couples who repeat the same conversations and want practical change in how they respond.
Common questions
How much does Alita van Zyl charge?
Coaching with Alita runs $90 to $175 an hour. Message Alita from this page for an exact quote.
What does Alita van Zyl help with?
Alita van Zyl helps with miscommunication in relationships, teams and leadership, recurring conflict and repeated arguments, less defensiveness in conversations and clearer thinking under pressure.
Is Alita van Zyl certified?
Alita van Zyl lists: Certified Professional Coach, Stellenbosch Business School; Neethling Brain Indicator (NBI) Practitioner; ADKAR change management.
Does Alita van Zyl work with teams and organisations?
Yes. Her ASCEND program supports leaders and teams through change so strategy turns into action.
How do I contact Alita van Zyl?
Send Alita a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.